Links
Archives
The first rule of this weblog is don't talk about: Secret Blog for Insider Information. The second rule of this weblog is don't talk about: Secret Blog for Insider Information. Only classified info will be posted here.
Wednesday, April 21, 2004
Seems like that CanSpam Act is really working overtime. More spam than ever!
So You Want to Know HOW to Sell?
In short, this is what you need to DO! Fill in the blanks!
Everyone says you have to sell something BUT how DO you
learn the sales process?
Fill in the Blanks.........
1. Your product OR service is unique because...
2. Your product solves the problems of...
( more than one, always! )
3. The benefits of your products or services are what?
4. The value that YOU will create is...
Then you should ask a closing question and...
Close your presentation
Now, HOW exactly DO you do this?
You'll ask "THE" closing question THEN you'll ZIP YOUR LIP!
Once you ask "THE" closing question, usually the first one
to speak will be the loser. At this point silence IS Golden!
Ask your question, be quiet and wait. The customer will
usually do one of two things. They will either say yes then
YOU confirm, or they'll object, SO BE prepared.
At this point, GIVE them a CHOICE.......
Use choice for closing questions:
Force the Choice. Which would you prefer, the Deluxe Package
that comes with a lot of perks OR our new economy package?
You can also FORCE the sale with order form questions.
Say something like this......
I'm happy that we can help you with this, should we have it
sent to THIS address, right? Or verify the spelling of their
name. Your last name is spelled ABC, is that correct?
The Components of A Successful Website Sales Letter
Part 1 of 2 parts (components 1-10 are below)
Note: The website sales letter template below is just that, a
simple template to follow when writing sales copy content for
direct response websites.
1. Start with a headline that grabs your website visitor's
attention, and if possible state your USP (Unique Sales
Proposition) or asks a question that is a teaser for one of the
benefits of the product or service that you are selling.
2. Immediately follow up with the beginning of your sales
letter (remember you will be writing your sales letter as if
it's a personal one-on-one letter to the reader). So you'll
need to start it off with an opening like "Dear Internet
Friend," "Dear Fellow Entrepreneur" or simply, "Dear
Friend."
3. Start the letter with text body that will hold your reader's
attention. It MUST be a continuation of the theme you set forth
in your opening headline. You cannot have a headline about one
thing and then open your letter about something else. The
opening text needs to expand on the information contained in
your headline.
Exception: Although most successful direct response sales
letters start with the 3 steps stated above, there are two
alternative methods for opening your sales letter that have
proven to work well (see "A" and "B" below).
A) Introduce your product/service in the headline and instead
of following the headline with the beginning of the sales
letter, follow it with a compelling story that is related to
your headline and the benefit(s) of the product or service that
you are selling. The story must be true/factual and it must
demonstrate (or create) the need and desire for your
product/service. Ideally, it will also serve as a testimonial
for your product/service.
B) Instead of following the headline with the beginning of the
sales letter, start with the opening headline and follow it
with one or two super customer testimonials that strongly
support the claim(s) in the opening headline. Then, begin the
sales letter after the testimonial(s). In the beginning it is
unlikely that you'll have testimonials that back up or support
your headline, yet if you do you may want to consider this
optional approach to crafting a money-generating direct
response sales letter. If you do choose this method make sure
the opening testimonial(s) expand upon or support the claim(s)
in your headline, and don't include more than two such
testimonials between your headline and the beginning of your
sales letter.
4. Introduce the product/service you are selling (if you have
not introduced your product/service in your headline or opening
paragraphs). For example, a sales letter might start off with
an attention-grabbing headline that claims the author has
"discovered a formula for making over $250,000 per year" and
the letter opens with text about the simplicity of the formula
and how anyone can duplicate the formula. Then, in the 3rd to
5th paragraph, the author introduces the name of the book he is
selling with complete details on how you can duplicate his
success following his secret formula, which of course is only
available in his book.
I recommend that you introduced your product or service within
the first 6 paragraphs (personally, I prefer doing it no later
than the 4th paragraph). The reason I recommend introducing
your product early (after you've opened with some very
compelling, interest generating text that expands on the theme
of your headline) is because your best chance at holding your
reader's attention is going to come from laying out the
benefits of your product/service to them and you should not
begin talking about the benefits of your product/service until
you've introduced your product/service to your prospect.
5. Now, continue with the sales letter body text that describes
the valuable benefits of your product or service to the reader
(your prospect). Remember, to include the words "you" and
"yours" many times and sell them on the benefits of your
product/service, not the features.
6. Use some "hypnotic words and physiological triggers" in your
sales letter (as described in my previous newsletters and at
http://www.bestwebdesignsbytyler.com/5QuickWaysInWhichYouCanIncreaseYourWebsiteConversionRate.html and
http://www.bestwebdesignsbytyler.com/Web-Design-for-the-users-not-for-the-Web-Designer.html Pick "hypnotic words and physiological triggers" that will work with
your subject matter and make your text sound more like the way
you talk, or like an ordinary guy chatting with your sales
prospect over coffee.
7. Use font changes (bold, highlighted, underline, colored) or
bullets to identify and distinguish each benefit separately.
Keep it professional, if you choose to use boldface,
highlighted, colored or underline fonts use them sparingly. For
example, if you choose to use bold-faced fonts to highlight
each benefit, just choose a few keywords that makes the benefit
stand out. You really can't go wrong by simply separating your
benefits with bullets, unless you choose to include a lot of
follow-up information about each benefit. For example, if it
takes you three to four paragraphs to introduce each benefit
and expand upon it (an excellent means of describing a product
with very few benefits), then the use of bullets is out of the
question. Bullets work best when you have numerous benefits
that you want to introduce.
8. Include testimonials. You can either sprinkle them amongst
the benefits (as backup and support for a given benefit) or
include them in their own section, which follows the text about
the benefits of your product or service. Include several
testimonials in the first half of your sales letter, but make
sure you save even more for the second half and end of your
sales letter.
9. Expand upon the greatness of your product or service by
either:
- Writing about what it has done for others with a few brief
success stories. - Including testimonials that demonstrate
what it has done for others. - Describing the value and
importance of the benefits to the prospect.
One easy means to implement the last of these three choices is
to simply list each of the benefits your prospect will receive
in bullet fashion and follow your bulleted benefits with a page
to several pages of text that describe how these benefits will
positively affect and/or change the life of your prospect.
For example, if a bulleted benefit to your reader claims your
product "offers a turnkey solution to beginning an Internet
business" you could follow your list of benefits with several
paragraphs of text that describe how most entrepreneurs never
succeed online because they waste too much time in product
development mode, learning web design, etc. Then you can follow
up with more text about how your prospect's life is going to be
made easier because your system is a turnkey system that can be
started within minutes, not only saving your prospect time and
money but putting him or her on track to begin making money
immediately.
10. Add text that will develop your prospect's trust in you
and/or your company. Give your prospect reason to believe your
offer carries little or no risk. Most Internet marketers
simply handle this with the introduction of a money back
guarantee and talk about the "no risk factor" of the
guarantee and what it means to the prospect, taking away all
resistance and worrying about what will happen to their money
if they are not satisfied with your product/service. You may
find this hard to believe, but most super marketers add the
money back guarantee before they even mention the price of
the product/service. You should try this method.
11. Announce that your offer is a time-sensitive offer that
certain bonuses will apply if your prospect orders your product
or service before a deadline.
12. List the valuable bonuses that your prospect will receive
if they order before the deadline. Use text to describe each
bonus and note how valuable each bonus and how useful it will
be to the prospect. Introduce each bonus (if you have more than
one) in bullet or number fashion and use either boldface font
or a small graphic to make each bonus stand out. Something as
simple as Bonus #1 is sufficient.
13. Introduce the price of your product or service. You might
include text that tells why your special price is a really
great deal or note that it's a special introductory price, or a
price that is only good for a limited time.
14. Use a "call for action": Follow immediately with a "Click
to Order Now" link.
15. Close your letter with text that wishes your prospect
success with your product or service. Remind your prospect that
they need to order before the deadline to qualify for the
bonuses.
16. Note the end of your letter with a "Sincerely", "Yours
truly", "Best regards", "Wishing you success online," etc. and
include a small image file of your signature, followed by your
typewritten name.
17. Add a P.S. that briefly summarizes your entire offer and
remind the prospect of your money back guarantee and bonuses.
18. Add a P.P.S. that reminds the prospect once again that any
special offers, prices or bonuses that you are including only
apply to those who order before the deadline.
19. Finish the entire page with one more "call for action" by
adding a "Click to Order Now" link.
20. As an alternative, you can also close with one or several
excellent testimonials (if you still have some powerful ones
available). If you include more than one testimonial at the end
of your sales letter I suggest that you add another "Click to
Order Now" link at the end of the testimonials.
To learn more about how to write good sales copy please visit:
http://www.bestwebdesignsbytyler.com/
Sincerely;
James Tyler
-
James Tyler
POB 29469
Phila. PA
19125-9469
Office ph# (215) 545-4585
Cell ph# (215) 470-8172
Fax# (586) 283-6330
ICQ# 138496604
Great WEB DESIGN email course!
mail to: tylerwebdesign@getresponse.com
email: jamesptyler@comcast.net (personal email)
BLOG: http://SecretBlogforInsiderInformation.Blogspot.com/
Webmaster=Save Yourself Time Effort and Money!
http://SaveYourselfTimeEffortandMoney.com/
Webmaster= Tyler Web Design!
http://www.BestWebDesignsbyTyler.com/
Complete Money Making Site Setup FREE
Launch your very own money making website today that's 100%
ready to take orders and pull in MASSIVE PROFITS for you right
now...GUARANTEED. Plus, you'll get your own pre-written
ezine-in-a-box customized and setup for you absolutely free
WITHIN 24 HOURS. http://tinyurl.com/p1vz
Ordinary people are making EXTRAORDINARY
money WORKING FROM HOME on the Internet!
Get FREE info by email. Send your request to:
mailto:saveyourselftimeeffortandmoney@getresponse.com
Do you make Multiple Incomes daily?
http://multiple-income-streams.biz/t.cgi?i=JamesTyler
Checkout this GREAT Lead Source!
http://www.pushbuttonleads.com/index.php?aff=jamesptyler
Tyler Web Design and or James Tyler,
assume no responsibility for consequences resulting
from the information contained in this email.
We are not responsible for and expressly disclaims all
liability for damages of any kind arising from the content
of this email and/or its attachments. This email and any
files transmitted with it are confidential and intended
solely for the use of the individual or entity to whom they are
addressed. If you have received this email in error
please notify your system manager.
(c) Copyright 2004 (c) James P. Tyler
.
So You Want to Know HOW to Sell?
In short, this is what you need to DO! Fill in the blanks!
Everyone says you have to sell something BUT how DO you
learn the sales process?
Fill in the Blanks.........
1. Your product OR service is unique because...
2. Your product solves the problems of...
( more than one, always! )
3. The benefits of your products or services are what?
4. The value that YOU will create is...
Then you should ask a closing question and...
Close your presentation
Now, HOW exactly DO you do this?
You'll ask "THE" closing question THEN you'll ZIP YOUR LIP!
Once you ask "THE" closing question, usually the first one
to speak will be the loser. At this point silence IS Golden!
Ask your question, be quiet and wait. The customer will
usually do one of two things. They will either say yes then
YOU confirm, or they'll object, SO BE prepared.
At this point, GIVE them a CHOICE.......
Use choice for closing questions:
Force the Choice. Which would you prefer, the Deluxe Package
that comes with a lot of perks OR our new economy package?
You can also FORCE the sale with order form questions.
Say something like this......
I'm happy that we can help you with this, should we have it
sent to THIS address, right? Or verify the spelling of their
name. Your last name is spelled ABC, is that correct?
The Components of A Successful Website Sales Letter
Part 1 of 2 parts (components 1-10 are below)
Note: The website sales letter template below is just that, a
simple template to follow when writing sales copy content for
direct response websites.
1. Start with a headline that grabs your website visitor's
attention, and if possible state your USP (Unique Sales
Proposition) or asks a question that is a teaser for one of the
benefits of the product or service that you are selling.
2. Immediately follow up with the beginning of your sales
letter (remember you will be writing your sales letter as if
it's a personal one-on-one letter to the reader). So you'll
need to start it off with an opening like "Dear Internet
Friend," "Dear Fellow Entrepreneur" or simply, "Dear
Friend."
3. Start the letter with text body that will hold your reader's
attention. It MUST be a continuation of the theme you set forth
in your opening headline. You cannot have a headline about one
thing and then open your letter about something else. The
opening text needs to expand on the information contained in
your headline.
Exception: Although most successful direct response sales
letters start with the 3 steps stated above, there are two
alternative methods for opening your sales letter that have
proven to work well (see "A" and "B" below).
A) Introduce your product/service in the headline and instead
of following the headline with the beginning of the sales
letter, follow it with a compelling story that is related to
your headline and the benefit(s) of the product or service that
you are selling. The story must be true/factual and it must
demonstrate (or create) the need and desire for your
product/service. Ideally, it will also serve as a testimonial
for your product/service.
B) Instead of following the headline with the beginning of the
sales letter, start with the opening headline and follow it
with one or two super customer testimonials that strongly
support the claim(s) in the opening headline. Then, begin the
sales letter after the testimonial(s). In the beginning it is
unlikely that you'll have testimonials that back up or support
your headline, yet if you do you may want to consider this
optional approach to crafting a money-generating direct
response sales letter. If you do choose this method make sure
the opening testimonial(s) expand upon or support the claim(s)
in your headline, and don't include more than two such
testimonials between your headline and the beginning of your
sales letter.
4. Introduce the product/service you are selling (if you have
not introduced your product/service in your headline or opening
paragraphs). For example, a sales letter might start off with
an attention-grabbing headline that claims the author has
"discovered a formula for making over $250,000 per year" and
the letter opens with text about the simplicity of the formula
and how anyone can duplicate the formula. Then, in the 3rd to
5th paragraph, the author introduces the name of the book he is
selling with complete details on how you can duplicate his
success following his secret formula, which of course is only
available in his book.
I recommend that you introduced your product or service within
the first 6 paragraphs (personally, I prefer doing it no later
than the 4th paragraph). The reason I recommend introducing
your product early (after you've opened with some very
compelling, interest generating text that expands on the theme
of your headline) is because your best chance at holding your
reader's attention is going to come from laying out the
benefits of your product/service to them and you should not
begin talking about the benefits of your product/service until
you've introduced your product/service to your prospect.
5. Now, continue with the sales letter body text that describes
the valuable benefits of your product or service to the reader
(your prospect). Remember, to include the words "you" and
"yours" many times and sell them on the benefits of your
product/service, not the features.
6. Use some "hypnotic words and physiological triggers" in your
sales letter (as described in my previous newsletters and at
http://www.bestwebdesignsbytyler.com/5QuickWaysInWhichYouCanIncreaseYourWebsiteConversionRate.html and
http://www.bestwebdesignsbytyler.com/Web-Design-for-the-users-not-for-the-Web-Designer.html Pick "hypnotic words and physiological triggers" that will work with
your subject matter and make your text sound more like the way
you talk, or like an ordinary guy chatting with your sales
prospect over coffee.
7. Use font changes (bold, highlighted, underline, colored) or
bullets to identify and distinguish each benefit separately.
Keep it professional, if you choose to use boldface,
highlighted, colored or underline fonts use them sparingly. For
example, if you choose to use bold-faced fonts to highlight
each benefit, just choose a few keywords that makes the benefit
stand out. You really can't go wrong by simply separating your
benefits with bullets, unless you choose to include a lot of
follow-up information about each benefit. For example, if it
takes you three to four paragraphs to introduce each benefit
and expand upon it (an excellent means of describing a product
with very few benefits), then the use of bullets is out of the
question. Bullets work best when you have numerous benefits
that you want to introduce.
8. Include testimonials. You can either sprinkle them amongst
the benefits (as backup and support for a given benefit) or
include them in their own section, which follows the text about
the benefits of your product or service. Include several
testimonials in the first half of your sales letter, but make
sure you save even more for the second half and end of your
sales letter.
9. Expand upon the greatness of your product or service by
either:
- Writing about what it has done for others with a few brief
success stories. - Including testimonials that demonstrate
what it has done for others. - Describing the value and
importance of the benefits to the prospect.
One easy means to implement the last of these three choices is
to simply list each of the benefits your prospect will receive
in bullet fashion and follow your bulleted benefits with a page
to several pages of text that describe how these benefits will
positively affect and/or change the life of your prospect.
For example, if a bulleted benefit to your reader claims your
product "offers a turnkey solution to beginning an Internet
business" you could follow your list of benefits with several
paragraphs of text that describe how most entrepreneurs never
succeed online because they waste too much time in product
development mode, learning web design, etc. Then you can follow
up with more text about how your prospect's life is going to be
made easier because your system is a turnkey system that can be
started within minutes, not only saving your prospect time and
money but putting him or her on track to begin making money
immediately.
10. Add text that will develop your prospect's trust in you
and/or your company. Give your prospect reason to believe your
offer carries little or no risk. Most Internet marketers
simply handle this with the introduction of a money back
guarantee and talk about the "no risk factor" of the
guarantee and what it means to the prospect, taking away all
resistance and worrying about what will happen to their money
if they are not satisfied with your product/service. You may
find this hard to believe, but most super marketers add the
money back guarantee before they even mention the price of
the product/service. You should try this method.
11. Announce that your offer is a time-sensitive offer that
certain bonuses will apply if your prospect orders your product
or service before a deadline.
12. List the valuable bonuses that your prospect will receive
if they order before the deadline. Use text to describe each
bonus and note how valuable each bonus and how useful it will
be to the prospect. Introduce each bonus (if you have more than
one) in bullet or number fashion and use either boldface font
or a small graphic to make each bonus stand out. Something as
simple as Bonus #1 is sufficient.
13. Introduce the price of your product or service. You might
include text that tells why your special price is a really
great deal or note that it's a special introductory price, or a
price that is only good for a limited time.
14. Use a "call for action": Follow immediately with a "Click
to Order Now" link.
15. Close your letter with text that wishes your prospect
success with your product or service. Remind your prospect that
they need to order before the deadline to qualify for the
bonuses.
16. Note the end of your letter with a "Sincerely", "Yours
truly", "Best regards", "Wishing you success online," etc. and
include a small image file of your signature, followed by your
typewritten name.
17. Add a P.S. that briefly summarizes your entire offer and
remind the prospect of your money back guarantee and bonuses.
18. Add a P.P.S. that reminds the prospect once again that any
special offers, prices or bonuses that you are including only
apply to those who order before the deadline.
19. Finish the entire page with one more "call for action" by
adding a "Click to Order Now" link.
20. As an alternative, you can also close with one or several
excellent testimonials (if you still have some powerful ones
available). If you include more than one testimonial at the end
of your sales letter I suggest that you add another "Click to
Order Now" link at the end of the testimonials.
To learn more about how to write good sales copy please visit:
http://www.bestwebdesignsbytyler.com/
Sincerely;
James Tyler
-
James Tyler
POB 29469
Phila. PA
19125-9469
Office ph# (215) 545-4585
Cell ph# (215) 470-8172
Fax# (586) 283-6330
ICQ# 138496604
Great WEB DESIGN email course!
mail to: tylerwebdesign@getresponse.com
email: jamesptyler@comcast.net (personal email)
BLOG: http://SecretBlogforInsiderInformation.Blogspot.com/
Webmaster=Save Yourself Time Effort and Money!
http://SaveYourselfTimeEffortandMoney.com/
Webmaster= Tyler Web Design!
http://www.BestWebDesignsbyTyler.com/
Complete Money Making Site Setup FREE
Launch your very own money making website today that's 100%
ready to take orders and pull in MASSIVE PROFITS for you right
now...GUARANTEED. Plus, you'll get your own pre-written
ezine-in-a-box customized and setup for you absolutely free
WITHIN 24 HOURS. http://tinyurl.com/p1vz
Ordinary people are making EXTRAORDINARY
money WORKING FROM HOME on the Internet!
Get FREE info by email. Send your request to:
mailto:saveyourselftimeeffortandmoney@getresponse.com
Do you make Multiple Incomes daily?
http://multiple-income-streams.biz/t.cgi?i=JamesTyler
Checkout this GREAT Lead Source!
http://www.pushbuttonleads.com/index.php?aff=jamesptyler
Tyler Web Design and or James Tyler,
assume no responsibility for consequences resulting
from the information contained in this email.
We are not responsible for and expressly disclaims all
liability for damages of any kind arising from the content
of this email and/or its attachments. This email and any
files transmitted with it are confidential and intended
solely for the use of the individual or entity to whom they are
addressed. If you have received this email in error
please notify your system manager.
(c) Copyright 2004 (c) James P. Tyler
.
